Work
Eight projects from 2022 to 2026. Each is a written case study with one image: the situation, what I decided and why, and what I would change.
Ventori TechnologiesBrand strategy for a networking hardware company, built on one finding from the research: people want reliable internet at home, but they don’t want their homes to look connected.2026
GLS UniversityIdentity and signage for the university I studied at, aimed at the people who arrive once and need to find their way quickly.2023
Cyn:Lr LaboratoriesIdentity for a robotics lab building arms that can pick up objects they have never seen. The capability is invisible, so the brand had to explain a way of seeing.2022
ArmatrixIdentity and guidelines for a company building robots that inspect the insides of industrial assets, the confined spaces most of the industry treats as unreachable.2026
Kinship ExperiencesIdentity and guest material for a company that hosts small-group experiences. Most of the work went into the words, because the product is how people feel when they arrive.2024
AinaIdentity for an exhibition, planned around the visitor’s route through the space rather than around a list of deliverables.2026
HyperlabIdentity for Hyperlab and its first product, Helios, a drill and reaction training system that measures performance as you train.2024
Epick BikesBrand ethos and identity for a bicycle company, organised around one line the whole company could use: Be the shift.2023