Work
Eight projects from 2020 to 2026. Each one is a short case study: the situation, what I decided and why, and what I would change. They are ordered by what I would want you to read first, not by date.
AinaIdentity exploration for a company building interfaces that work out what you need before you ask, then wait for a yes.2026
ArmatrixIdentity and guidelines for a company building snake-like robotic arms that inspect the insides of industrial assets, the confined spaces most of the industry treats as unreachable.2026
Ventori TechnologiesBrand strategy and product naming for a networking hardware company, built on one finding: people want reliable internet at home, and they do not want their homes to look connected.2026
KinshipIdentity, brochure and website copy for a company that takes parents and children away from the routine for long enough to talk to each other properly.2026
HyperlabA logo and a visual identity for a sports technology company, made ahead of their Shark Tank India pitch, so the brand had to hold up on a stage before it had been used anywhere else.2023
Cyn:Lr LaboratoriesIdentity for a robotics lab building arms that can pick up objects they have never seen. The capability is invisible, so the brand had to explain a way of seeing.2022
Epick BikesBrand ethos and identity for a bicycle company, organised around one line the whole company could use: Be the shift.2022
GLS UniversityA student project that began as a rebrand of one design institute and ended as an identity for the whole university, because the problem turned out to be a level up.2020