Hyperlab
A logo and a visual identity for a sports technology company, made ahead of their Shark Tank India pitch, so the brand had to hold up on a stage before it had been used anywhere else.
Context
Hyperlab is a sports technology company in Gandhinagar, founded in 2021 and incubated through the Carbon Labs initiative at Studio Carbon. Their product is Helios, a laser-equipped training companion that turns any space into a data-driven performance lab.
The line is theirs: Sports Tech for All. The claim behind it is that this kind of equipment should not be an exclusive club, and that someone starting out and a trained athlete should begin at the same starting line.
They were about to pitch on Shark Tank India and had no identity to stand behind. That set the shape of the work. A mark, enough of a system to apply it consistently, and the few pieces they would actually be seen with.
Approach
The product is the argument, so the identity stays behind it. Helios is the thing that has to look capable, and a brand competing with it for attention on a banner would have cost them the pitch.
The harder constraint was that the mark had no context to lean on. Hyperlab had no premises, no retail, no signage, nothing built. The identity was going onto posters, banners and T-shirts, and those were going into a television studio. It had to read from across a room and from an arm’s length away, printed on fabric and on a backdrop, with nothing around it to explain what the company did.
- Brandmark and visual identity
- Posters
- Banners
- Apparel